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Dissecting Pricing Dynamics

Are high-low pricing strategies in sync with beauty and personal care?

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By: TOM BRANNA

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The theory that CPG players should focus on primarily high- and low-end segments, while de-emphasizing mid-tier priced offerings, is an ongoing concern for manufacturers that has been further exacerbated by the volatile economy and shrinking middle class.The price-tier polarization of CPG, however, doesn’t necessarily hold true across the board, especially when analyzing the beauty and personal care categories, according to SymphonyIRI. In fact, the new norm of financial disparity brings wi...

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